Digital IQ Travel and Luxury Reports

In terms of digital marketing, the travel industry seems to be one step ahead of the luxury industry. For example, most travel brands have realized the huge impact of Facebook on generating traffic to their own sites and increasing sales volume, while many luxury brands remain focused on their main site as a way to attract customers. Of course, some luxury brands such as Burberry and Gucci understand that their potential clients are on the popular social media but in general, luxury brands have to optimize their “social media” strategies in order to be more competitive.

 

It also looks like travel brands tapped into all possible ways (Facebook, Twitter, Foursquare, iPhone apps, etc...) to attract customers early on whereas luxury brands were more reluctant to do so. This could be due to luxury brands’ scare of losing their exclusivity if they would increase their digital presence. However, in today’s world, it is crucial to embrace the online possibilities. Interestingly, social media can be exclusive: for instance, Diane Von Furstenberg (ranked Gifted) designed a dress available exclusively through its iPhone app.

 

For top Digital IQ companies, social media therefore represents a sea of opportunities.  It is an important tool to get to know more their clients, interact with them, and therefore personalize the services they are offering.