Burberry is definitely the brand to look after when you want to see how one succeeds in its online strategy. Ranked #6 in L2 luxury brands digital IQ 2010 index, Burberry is actively working on social media platforms and experiments online in various ways. It even won the Digital Innovation Award at the 2010 British Fashion Awards.
A great article about Burberry online strategy (check it out here) provides a cheat sheet about their most powerful digital activities. Among others, the The Art of Trench, living celebration of the Burberry trench coat, is a unique and well thought interface for the Burberry community to experience something new. There is therefore no doubt that the company engages with its customers on innovative levels and takes advantage of the Internet and the opportunities it has to offer.
What do you think Burberry has in store for its online community??
Aucun commentaire:
Enregistrer un commentaire