Leading the way in m-commerce, Ralph Lauren started setting standards in digital media already a few years back. Remember in 2009 (quite some time ago from a digital standpoint!) when Ralph Lauren launched the Rugby brand and an iPhone app to go with it? It was truly something unique in terms of the experience that it provided to users. The "Rugby Make Your Own" application (see video below) was very innovative in terms of how to connect with the consumers. But the brand did not stop the application to mobile devices; Ralph Lauren took the app outside the iPhone by engaging with customers through interactive store windows, outdoor display content and its online store.
As for a more recent app, you can check the Ralph Lauren Collection App which features highlights of the latest runway shows and give you a closer look at the season's styles thanks to a Lookbook feature. It also allows you to get connected immediately with Ralph Lauren Collection specialists using the "Call a Personal Shopper" option.
For more info, visit Ralph Lauren official website or their Rugby brand!
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