Croquinambourg

Découvrez le nouveau site La Playlist du Canal 

Il propose des critiques musicales de genres variés, et cela toutes les semaines. 

Il nous fait aussi découvrir le mouvement Croquinambourg, un mouvement qui va à l'encontre des musiques électroniques de nos jours :) A voir!

Think Tank Recap // Digital Marketing Final

Here is a little prezi on the Future Makers' Think Tank held at the hotel Lutetia last Friday (27th of April). You will see what were the main topics discussed, what I learned and how I engaged live during the event. If you want to learn more about Future Makers check out their Facebook page and Tumblr!

FUTURE MAKERS THINK TANK on Prezi

FitMe App

Prezi on a new app (FitMe) a friend and I came up with!

Dig Mkt App on Prezi

Top 3 hotel/travel apps

Top3mobileapps cmh march2012

View more presentations from aMathisse.

Digital Marketing Final

Here is a short presentation on magazine applications on touch devices in relation to the hospitality industry. Enjoy!

Dig Mkt on Prezi

The Year in Digital according to L2

Great informative video! Check it out!

Gucci Digital Strategy

Gucci's ranking in the 2010 Digital IQ is no surprise. This gifted brand is very present online and uses tools that differ from most of the luxury brands. First of all Gucci has a great digital flagship store (here) that is very easy to navigate and where you can access their shopable video (see pic below). This is a very interesting and innovative way to sell their products online. They are basically telling a story in their little film/ad to make you want the product. Also it enables the customers to see how the item looks like in "real life". 

Moreover, last fall Gucci debuted GucciConnect (here) to complement its Spring/Summer 2011 show in Milan: viewers could watch the show streamed online as well as some backstage footage. Since then, they have been streaming other shows and inviting bloggers to talk live about it on the website. With all of this, Gucci definitely show us that they know how to use digital interfaces to communicate exclusivity (e.g.: it is not often that you can see a show and see what happens backstage). 

Gucci also uses history as a way to push forward. Indeed, on its Tumblr page (here), the brand highlights its history with archive images along with recent runway shows high-resolution pictures. Finally, Gucci is also very active on Facebook; they constantly update content, video and pictures and really focuses on creating a relationship with their fans by engaging with them.  

Basically, Gucci really takes advantage of the web and has a strong digital strategy... and in addition to what we have seen, Gucci is obviously present on many other social media sites and has iPhone/iPad apps.